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Business Realignment for Majlis Perbandaran Subang Jaya (MPSJ): Towards Incorporating Green City Effort into MPSJ 2012-2030 Strategic Plan

Image by Felipe Santana

Client:​ Majlis Perbandaran Subang Jaya (MPSJ)

Year:​ 2014

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Background
 

The Subang Jaya Municipal Council (MPSJ) has set its sights on turning Subang Jaya into a “Green City” by 2030 and has embarked on the action plan that combines the MPSJ 2012-2030 strategic plan, the MPSJ Local Plan and the MPSJ traffic and transportation plan. MPSJ is targeting to be the top 30 councils in the world by 2030, in line with the 2012-2030 strategic plan.

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Genaxis was appointed to conduct realignment study of business model, Key Performance Indicator (KPI) and MPSJ operational activities and deliverables which will contribute to the green effort by MPSJ. Among activities conducted throughout the study involved:

 

  • Gathering of information on current level of awareness of what is green city from public, industry and community in Subang Jaya municipality

  • Understand and incorporating the community expectations of a Green city into the MPSJ Green City plans

  • Realign MPSJ business activities and operational activities towards Green City effort.

  • Provide awareness of MPSJ effort towards green city to the community.

 

Stakeholders involved in the project include:

 

  • Local Resident

  • Residents board/society

  • Businesses

  • NGOs

  • School/universities/college

 

This project also aims to educate the community on MPSJ Green City plans and at same time gather thecommunity feedback. Genaxis together with MPSJ also conducted benchmarking studies on Green Cities.

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The result has given MPSJ much needed data from the community in understanding their awareness, expectations and needs. Recommendation set forth was implemented and produce some encouraging results.

 

The benchmarking studies conducted have given MPSJ more exposure and better knowledge on how to implement green initiatives.

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The outcome

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MPSJ has since adopted a more green approach to its city development with the need and expectations of the community at its highest priority. MPSJ has won many awards on its community development plans and effort. 

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